AppLovin empowers businesses to connect with their ideal customers through in-app, on mobile devices, across streaming TV, and beyond to over 1.4B daily active users.
As an in-house brand designer, my role collaborates across multiple departments to create a cohesive visual identity for the company internally and externally. This work includes websites, landing pages, newsletters, social media and ad campaigns, event materials (print and digital), presentation decks, video/motion graphics, and supporting Ul components for marketing integration of AppLovin products.VP, Global Brand and Creative
Stephanie Jeong
Art Director
Graham Jeong
Brand Team Co-Designers
Tada Kongjonrak, Zoey Zhang
At AppLovin, I partnered with the brand and web teams to evolve the company's visual identity across digital and marketing platforms. My role involved refining brand guidelines, updating web design components, and supporting cross-functional initiatives to ensure visual consistency and a modernized look and feel. I contributed to the development of new design systems, collaborated on campaign visuals, and played a key role in translating brand updates across the website, social platforms and other touchpoints.
In additation, I worked closely with multiple product teams to refresh and refine their individual branding systems. I helped create scalable design systems, update product logos and visual elements, and align web and marketing assets to reflect each product’s unique positioning while maintaining cohesion within the AppLovin ecosystem.
Presentation at Google NextIn addition to evolving the core brand identity, I led design efforts for internal and industry-facing events to ensure each activation felt uniquely AppLovin while remaining aligned with our broader brand system. From conceptualizing event themes and creating visual assets to designing branded swag, signage, and digital collateral, I worked closely with cross-functional partners to deliver cohesive experiences. These projects ranged from employee events to large-scale conferences, where I translated abstract ideas into tangible visuals that resonated with both employees and external audiences.
Above ad collaborated with Hey Digital
Images are used for portfolio purposes only. Ownership remains with AppLovin.